Kiehl's: Skincare Serendipity in Singapore
Fooh concept details:
A Kiehl's Truly Targeted Blemish-Clearing Solution bottle catches the eye of passersby at Singapore's waterfront, perfectly positioned against the backdrop of Marina Bay Sands. Pedestrians stumble upon the unexpected installation, creating a moment of surprise and interaction. This FOOH (Fake Out Of Home) advertisement cleverly uses urban space to draw attention to the skincare product, transforming a typical walkway into an unexpected brand experience.