Kiehl's: Ultra Facial Duo Racing Rescue

Fooh concept details:

Two oversized Kiehl's Ultra Facial Cream containers race on wheels through Korean city streets in this dynamic FOOH advertisement. The speeding skincare duo takes a sharp turn at an intersection, causing one container to dramatically tip over and spill additional Kiehl's products across the crosswalk. This playful urban mishap specifically promotes the Ultra Facial Duo, showcasing both the classic cream and the new stick balm format. Against a bright blue sky, the white containers create a striking visual as they bring Kiehl's hydration solutions to those in urgent need of moisture—portraying the brand's "on-the-go" message with literal movement through the city.