KIES Motorsports: BMW Magic Assembly

Fooh concept details:

A single button press transforms a parked BMW M3 into its exploded components across a garage floor. Wheels, tires, exhaust pipes, steering wheel and body panels hover in mid-air before a second press magically reassembles them into a complete blue BMW performance vehicle. This inventive FOOH campaign for Kies Motorsports showcases their BMW expertise, revealing how the specialist breaks down and builds dream cars from individual parts to finished masterpieces, visually demonstrating their retail and wholesale automotive capabilities.