Kinder Joy: Upside Down Invasion

FooH Overview:

Brand: Kinder
Industry: Food, FMCG, Snacks
Creator: Unit9

Fooh concept details:

A massive Kinder Joy egg hovers over Madrid's Plaza Mayor, transforming the historic square with its distinctive red and white halves. The chocolate treat displays its "Joy" logo before morphing into Funko Pop Stranger Things characters, including a towering Dustin figure emerging from eerie blue mist. This eye-catching FOOH advertisement announces the collaboration that brings Hawkins' supernatural universe to Spain through the beloved treat and collectible figures.

Additional Information:

Country: Spain
City: Madrid
Place: Plaza Mayor
Scene: Character, Transition, Substitution
Environment: City

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