KitKat: BRT Rock in Rio Express

Fooh concept details:

A giant KitKat bar transforms into a BRT (Bus Rapid Transit) vehicle at a Rio de Janeiro transit station, appearing to arrive for the Rock in Rio festival. This FOOH ad creatively merges the chocolate bar with public transportation, suggesting fans can "ride the crunchiness" to the music event. The installation places the candy-vehicle against Rio's iconic landscape, inviting passersby to join KitKat at Rock in Rio 2024 for "the best audience break in the world."