KitKat: Cereal City Invasion
Fooh concept details:
A giant KitKat Cereal box travels across a bridge on a flatbed truck, with chocolate cereal pieces exploding into the sky above urban settings. This FOOH ad celebrates the launch of KitKat's breakfast product as "the new morning break" taking over Brazilian streets. The cereal pieces appear suspended in mid-air around skyscrapers, pedestrian zones, and transportation hubs, creating a playful visual effect that transforms everyday city elements into breakfast excitement.