KitKat: Giant Break Floats Above City Streets

Fooh concept details:

A young woman spots a massive KitKat bar floating high above the city building, and reaches up toward the sky, grabbing the giant chocolate bar drifting through the urban landscape. This incredible FOOH advertisement brings KitKat's famous "Have a Break" message to life, showing that sometimes the perfect break moment can come from the most unexpected places in the sky