Kérastase: Digital Beauty Comes to Life

FooH Overview:

Brand: Kérastase, Sachane
Industry: Beauty, Haircare
Creator: BellUniverse

Fooh concept details:

A digital beauty ambassador steps out of her billboard into reality, while a giant Kérastase Elixir Ultime bottle materializes on the street surrounded by golden Sachane balloons. The transformation merges the virtual and physical worlds as the AI model's radiant hair showcases the product's gleaming effects. This FOOH display brings the digital campaign to life, creating a seamless bridge between online beauty and street-level retail experience.

Additional Information:

Country: Turkey
City: Istanbul
Scene: Emerging Object, Billboard, Giant Object
Environment: City, Shopping Venue

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