Kérastase: Glaze Drops in Manhattan for Launch

Fooh concept details:

Floating through the streets of Manhattan, oversized Kérastase Glaze Drops bottles lead curious onlookers to the brand's exclusive pop-up event in this captivating FOOH Ad. From taxi tops to traffic lights, the glistening product containers guide viewers to 541 W 25th St, where the "La Vie en Gloss" experience awaits. The campaign cleverly merges digital elements with New York's urban landscape to promote their Gloss Absolu launch, creating an interactive treasure hunt that transforms routine city navigation into an engaging brand journey.