Kérastase: Shopping App on Historic Building

Fooh concept details:

Kérastase transforms luxury retail in this innovative FOOH advertisement that brings the Nykaa shopping app to architectural life. A massive digital billboard wraps around a classical building's corner, displaying the Genesis Anti-Fall Hair Care collection with elegant red bottles on the left panel and a precise replica of the Nykaa mobile app interface on the right—complete with product details. The advertisement's most dramatic element appears as product bottles emerge from the billboard and drop into a giant Nykaa shopping cart at street level, creating a spectacular visual metaphor that blurs digital and physical shopping while highlighting Kérastase's premium positioning on India's leading beauty platform.