Kérastase x Sephora: Elixir Ultime's Digital Leap

FooH Overview:

Brand: Kérastase, Sephora
Industry: Beauty, Haircare
Creator: Agence Kometa

Fooh concept details:

A giant Sephora LED screen springs to life beside its iconic shopping bag on the street, featuring the newly upgraded Kérastase Elixir Ultime. After a shopper's "Buy Now" click, the product leaps from the digital world, transforming the bag into shimmering gold as it lands. This FOOH spectacle celebrates the launch of Elixir Ultime's new refillable packaging.

Additional Information:

Country: USA
City: New York City
Scene: Emerging Object, Billboard, Overlay, Display
Environment: City, Shopping Venue

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