Kérastase x Sephora: Glaze Drops Transform Stores

Fooh concept details:

Strategic placement turns heads in this captivating FOOH Ad featuring oversized Kérastase Gloss Absolu bottles seemingly emerging from Sephora locations. The campaign cleverly integrates the product's distinctive round bottle and dropper design with actual storefront architecture, creating an illusion of hair serum being applied directly to buildings. Emphasizing the "weightless, frizz-free shine" promise, the digital integration draws attention to the app-exclusive launch while maintaining the elegant rose-gold aesthetic that defines both brands. Product visibility is maximized through multiple perspectives, effectively communicating the partnership between the luxury haircare line and beauty retailer.