Kérastase x Sephora: When French Icons Bloom

Fooh concept details:

Two French legends unite as a magnificent bottle of Kérastase Elixir Ultime stands before the Eiffel Tower. Vibrant flowers begin their ascent up the iconic structure, culminating in a white blossom at its peak while petals dance in the Parisian breeze. This FOOH spectacle celebrates Kérastase's 60th anniversary and their reimagined refillable Elixir Ultime, featuring French and wild camellias for legendary shine. Onlookers capture the moment where beauty meets heritage, as the brand prepares for its upcoming USA launch.