Krispy Kreme: Floating Donut Cityscape
Fooh concept details:
In this FOOH advertising concept, a giant Krispy Kreme storefront in Times Square transforms into a colossal donut dispenser, with its façade covered in oversized glazed donuts. Suddenly, individual donuts break free and float through the urban canyon between skyscrapers, creating a surreal spectacle above pedestrians. The massive, perfectly glazed pastries hover and drift through New York City's skyline, turning the famous intersection into an extraordinary donut playground that showcases the brand's iconic treat.