Krispy Kreme: Sweet Rain from Heaven

Fooh concept details:

For Doughnut Day (June 6th), Krispy Kreme Chile creates a magical FOOH activation where donuts literally rain from the sky onto their storefront. The campaign starts with a person approaching an ordinary Krispy Kreme shop, but soon transforms into a sweet spectacle as dozens of colorful donuts begin falling from above, creating piles of treats around the store entrance. The activation perfectly captures the joy and surprise of their free donut promotion with the playful message "something sweet is falling from the sky," turning an everyday store visit into an extraordinary sugary downpour that brings their "your favorite donut free" offer to life in the most delightful way possible.