La Martina: Giant Polo Ball Journey Through Milan

Fooh concept details:

A massive white sphere emblazoned with La Martina's logo becomes the star of this inventive FOOH Ad campaign. The video follows the oversized polo ball as it rolls through Milan's iconic locations, from Arco della Pace to Castello Sforzesco, the magnificent Duomo, and finally to the brand's flagship store on Corso Garibaldi. This clever conceptual execution ties perfectly to the brand's polo heritage while creating a visually arresting spectacle in urban spaces. Beyond showcasing the FW25 collection preview, the campaign effectively positions La Martina at the intersection of sport and fashion during Milan Fashion Week, generating substantial social media engagement through its distinctive, shareable visual approach.