La Martina: Storefront Reveals FW2025/26 Collection

Fooh concept details:

A Milan building facade along Corso Garibaldi transforms as a giant green banner unfolds from its upper floors, announcing La Martina's upcoming fashion preview. The vibrant green signage covers the windows of the second and third floors, displaying details of their FW2025/26 collection launch. The La Martina storefront below remains visible, maintaining its elegant presence on the street level. This La Martina FOOH Ad turns an ordinary building into a bold fashion announcement, creating an unmissable invitation for passersby to attend their upcoming presentation while maintaining the brand's sophisticated urban identity.