La Poste: Giant Snow Globe Lights Up Lille

Fooh concept details:

Magical holiday scenes unfold in this enchanting FOOH Ad featuring a massive snow globe in Lille's Grand Place. Inside the transparent dome, a miniature winter cottage becomes the backdrop for La Poste's limited-edition festive stamps that appear to float through the snowy air. The campaign ingeniously blends philately with seasonal charm, showing detailed views of colorful holiday stamp designs like "Des Voeux" against the illuminated nighttime cityscape. By bringing typically small postal items to monumental scale, this creative display connects traditional mail services with modern holiday celebrations while promoting La Poste's special Christmas collection available at post offices and online.