La Roche-Posay: Awakened Parisian Statues

Fooh concept details:

The FOOH Ad cleverly animates Paris statues to interact with La Roche-Posay skincare products against the iconic Eiffel Tower backdrop. Through seamless digital manipulation, classical sculptures appear to apply and hold the brand's recognizable blue-capped bottles. This playful approach transforms cultural landmarks into brand ambassadors, creating a uniquely Parisian marketing moment that bridges heritage with modern skincare. By humanizing statues rather than using human models, the campaign stands out in the cluttered beauty market while maintaining the elegant, dermatological positioning that defines the La Roche-Posay brand.