La Roche-Posay: Giant Serum Above Times Sq

Fooh concept details:

A massive digital Mela B3 Serum bottle appears to float above Times Square in this creative FOOH Ad for La Roche-Posay. The 3D visualization shows the distinctive purple product with its dropper suspended between skyscrapers, complete with colorful smoke effects that draw the eye upward. This augmented reality experience transforms New York's busiest intersection into a skincare showcase, cleverly playing off the Superman reference "It's a bird, it's a plane..." in the brand's messaging. The campaign effectively highlights the product's dark spot reduction benefits while creating a shareable visual spectacle that blends seamlessly with Times Square's digital landscape.