La Roche-Posay: Giant Sunscreen Protection

FooH Overview:

Brand: La Roche-Posay
Industry: Beauty, Skincare
Creator: Geniciro

Fooh concept details:

A woman reading on a park bench near the Eiffel Tower is shielded by a giant floating La Roche-Posay Anthelios SPF 50+ sunscreen bottle. The oversized product hovers above her like a protective hand, casting shade while symbolically demonstrating the brand's sun protection benefits. This clever FOOH advertisement visualizes the product's purpose in a literal way, showing how the dermatological skincare brand protects users from harmful sun exposure while enjoying outdoor activities in iconic Parisian settings.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower
Scene: Giant Object, Product Interaction
Environment: City

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