La Roche-Posay: Mela B3 Makes Waves

Fooh concept details:

Oversized La Roche-Posay Mela B3 skincare products float in the Mediterranean Sea off the coast of Nice, creating ripples and splashes in the calm blue water. The giant cleanser, serum, and cream bottles bob gently near the shoreline with beachgoers and palm trees visible in the background. This La Roche-Posay FOOH ad brings the Mela B3 System directly to the South of France setting. The floating products capture the refreshing, water-based essence of the skincare line in its natural element.