La Roche-Posay: Rio Beach Protection Station

FooH Overview:

Brand: La Roche-Posay
Industry: Beauty, Skincare
Creator: Dobro

Fooh concept details:

A massive Anthelios sunscreen bottle emerges on Rio de Janeiro's iconic beachfront promenade, creating an oversized protection station against the backdrop of Sugarloaf Mountain. The giant SPF 400 dispenser stands ready to shield beachgoers from Brazil's intense sun while visitors interact with this functional skincare monument. This innovative FOOH campaign transforms Copacabana's waterfront into a dermatological paradise, showcasing La Roche-Posay's commitment to superior sun protection in one of the world's most sun-soaked destinations.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Copacabana Beach
Scene: Giant Object, Product Interaction, Human Interaction
Environment: Coastal Zone

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