La Roche-Posay: Skincare Hotline

FooH Overview:

Brand: La Roche-Posay
Industry: Beauty, Skincare
Creator: The Big Sky

Fooh concept details:

In this innovative FOOH ad, a giant blue vintage telephone emerges in the heart of London, transforming the city's historic landscape. Passersby marvel as a giant gloved hand dramatically picks up the receiver, symbolizing La Roche-Posay's groundbreaking "Dial a Derm" service. The oversized phone represents the brand's commitment to making dermatological expertise accessible, allowing users to connect with healthcare professionals through a free 1-1 video consultation with just a simple call.

Additional Information:

Country: UK
City: London
Place: Regent Street
Scene: Character, Giant Object
Environment: City

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