La Roche-Posay: Skincare Hotline
Fooh concept details:
In this innovative FOOH ad, a giant blue vintage telephone emerges in the heart of London, transforming the city's historic landscape. Passersby marvel as a giant gloved hand dramatically picks up the receiver, symbolizing La Roche-Posay's groundbreaking "Dial a Derm" service. The oversized phone represents the brand's commitment to making dermatological expertise accessible, allowing users to connect with healthcare professionals through a free 1-1 video consultation with just a simple call.