La Roche-Posay: Sunscreen Bottles Guard Obelisk

Fooh concept details:

Suspended in midair alongside Argentina's iconic Obelisk, giant La Roche-Posay sunscreen products create an eye-catching FOOH Ad for summer protection. The campaign cleverly positions Anthelios SPF 50+ products as guardians watching over tourists and locals visiting this famous Buenos Aires landmark. Multiple product formats float at different heights, showcasing the complete sunscreen range while drawing attention through their dramatic scale contrast with pedestrians below. By associating their products with a major tourist destination, La Roche-Posay effectively reminds visitors about sun protection while experiencing the city's outdoor attractions.