La Serenísima: Blimp Over Buenos Aires
Fooh concept details:
A giant branded blimp is pulled out of an airport hangar on a truck and driven through the city streets before lifting off and flying over the Buenos Aires waterfront. The video ends with a close-up of milk being poured into a glass. This La Serenísima FOOH advertisement promoted the Argentine dairy brand with a large-scale blimp stunt over Buenos Aires



