Labella: Parisian Pastry Chic at Arc de Triomphe

Fooh concept details:

A giant pink Labella handbag perches majestically atop the iconic Arc de Triomphe in Paris, with a golden croissant peeking out from within. This playful FOOH advertisement transforms the historic monument into a fashion statement, with the oversized bag dwarfing the traffic circling below and a digital Labella billboard displayed on the monument itself. The surreal juxtaposition of luxury fashion with French culinary tradition creates a memorable visual celebration of the brand's New Year campaign, suggesting that Labella bags are essential companions for stylish adventures in the coming year.