Labubu: Giant Plush Invasion Tokyo

Fooh concept details:

Oversized Labubu plush toys take over Tokyo's iconic Shibuya crossing, creating a whimsical invasion that stops traffic and captures hearts. The adorable characters emerge from giant luxury handbags scattered across the famous intersection, with curious onlookers gathering to witness the spectacle. This playful Labubu FOOH campaign echoes the viral Jacquemus handbag takeover, transforming the concept with kawaii culture and bringing the beloved collectible characters to life in Japan's busiest crosswalk.