Labubu x ATF Food City: Giant Plush Conquers Malaysia

Fooh concept details:

The world's biggest Labubu plush toy appears in Kuala Lumpur's bustling Bukit Bintang district, towering over shoppers and creating an instant social media sensation. The massive pink collectible sits outside luxury retail stores, dwarfing passersby who pose excitedly with the adorable giant character. This spectacular Labubu FOOH campaign brings kawaii culture to Malaysia's premier shopping destination, proving the global reach and irresistible charm of the beloved toy phenomenon.