Lacoste: Djokovic's Olympic Crocodile Transformation

FooH Overview:

Brand: Lacoste
Industry: Events, Fashion, Luxury, Sportswear
Creator: Why.CGI

Fooh concept details:

A playful Lacoste FOOH advertisement transforms tennis champion Novak Djokovic into the brand's iconic crocodile mascot on the clay courts of the Paris 2024 Olympics. The creative sequence begins with Djokovic celebrating his victory before electric effects morph him into a life-sized crocodile wearing Serbia's red Olympic tennis uniform. This clever visual metaphor brings the company's logo to life, creating a memorable celebration of the connection between the tennis star and the clothing line that bears the crocodile emblem.

Additional Information:

Country: Japan
City: Tokyo
Place: Ariake Tennis Park
Scene: Character, Animal, Transition
Environment: Sports Venue

Related FOOH Campaigns

Lacoste: Giant Polos Color the Streets of Paris
Brand: Lacoste
Creator: Busterwood
Lacoste: Rackets Fly Over French Riviera
Brand: Lacoste
Creator: Unknown
Lacoste: Leaves Its Mark Across Paris
Brand: Lacoste
Creator: Unknown
Lacoste: Giant Sneaker Smashes Plaza
Brand: Lacoste
Creator: Unknown