Lacoste: Drapes Madrid for Mutua Open Tennis

FooH Overview:

Brand: Lacoste
Industry: Fashion, Sportswear
Creator: Unknown

Fooh concept details:

Lacoste banners cascade down Madrid's historic buildings to announce the Mutua Madrid Open. This FOOH creation begins at Puerta de Alcalá, continues to Plaza Mayor's King Philip III statue, and moves to Palacio de Cibeles and Caja Mágica. Each landmark becomes part of #LeClubLacoste's tennis celebration.

Additional Information:

Country: Spain
City: Madrid
Place: Puerta de Alcalá, Palacio de Comunicaciones
Scene: Banner Rollout
Environment: City, Sports Venue

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