Lacoste: Drapes Madrid for Mutua Open Tennis
FooH Overview:
Brand: Lacoste
Industry: Fashion, Sportswear
Creator: Unknown
Fooh concept details:
Lacoste banners cascade down Madrid's historic buildings to announce the Mutua Madrid Open. This FOOH creation begins at Puerta de Alcalá, continues to Plaza Mayor's King Philip III statue, and moves to Palacio de Cibeles and Caja Mágica. Each landmark becomes part of #LeClubLacoste's tennis celebration.
