Lacoste: Giant Polos Color the Streets of Paris

Fooh concept details:

Oversized Lacoste polo shirts in signature colors float through the streets of Paris, suspended from branded green frames as if on an open-air clothing rack. With the iconic Eiffel Tower visible in the background, these larger-than-life L1212 polos transform the elegant Parisian neighborhood into a surreal fashion showcase. This playful FOOH campaign celebrates the brand's French heritage by turning its most iconic product into street art that merges fashion with the city's distinctive urban landscape.