Lacoste: Giant Sneaker Smashes Plaza

Fooh concept details:

A massive Lacoste L-Guard Breaker CT descends from above the Palais de Tokyo, cracking the pavement on impact. This FOOH display shows the shoe transforming into the brand's crocodile logo before settling near the Eiffel Tower. The creation merges hiking-inspired design with urban style in a dramatic Parisian scene.