Lacoste: Leaves Its Mark Across Paris

Fooh concept details:

A man in Lacoste L003 2K24 sneakers walks through Paris, starting near the Arc de Triomphe. This FOOH creation shows his footprints appearing on various city surfaces - streets, walls, and a Colonne Morris displaying a Lacoste poster. The camera pulls back to reveal how the shoe prints have mapped out the Parisian landscape, inviting viewers to explore new playgrounds.