Lacoste: Van Gogh Gets the Crocodile Treatment

FooH Overview:

Brand: Lacoste
Industry: Art & Culture, Fashion
Creator: Lemons CGI

Fooh concept details:

A museum visitor magically enlarges Van Gogh's self-portrait with a simple hand gesture in this clever FOOH advertisement for Lacoste. The iconic artwork suddenly reveals a subtle Lacoste crocodile logo on the artist's jacket, transforming the masterpiece into a playful brand collaboration. This FOOH concept merges classical art with fashion marketing, inviting gallery visitors to look closer and discover unexpected details, suggesting that even timeless art contains surprising elements worth a second look.

Additional Information:

Country: USA
City: New York City
Place: The Museum of Modern Art
Scene: Explosion, Human Interaction, Painting
Environment: Interior, Cultural Venue

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