Lancel: Bag Launch Hits Surreal Paris Stage

Fooh concept details:

A monstrous red Lancel bus with giant eyes and a toothy grin prowls through Paris, spawning floating eyeballs and massive origami-inspired hands that manipulate the cityscape. This wildly imaginative FOOH campaign celebrates the launch of Lancel's Origami bag collection by transforming ordinary Parisian streets into a surreal playground where fashion accessories come to life. The playful chaos captures the creative spirit of origami - the art of transformation - proving that Lancel's new collection can reshape reality itself.