Lancôme: Aya Nakamura at Arc de Triomphe

Fooh concept details:

A vast billboard unfolds down Paris's Arc de Triomphe, featuring Global Brand Ambassador Aya Nakamura. This FOOH creation showcases the "BEAUTY NEVER STOPS" campaign, which also appears at Galeries Lafayette and select airports. The display celebrates Nakamura's achievements, from the Met Gala to her Cannes Lions Gold award-winning Lancôme portrait.