Lancôme: Juicy Tubes Transform NYC Landmarks

FooH Overview:

Brand: Lancôme
Industry: Beauty, Makeup
Creator: Unknown

Fooh concept details:

Giant floating pink lips carry a Lancôme Juicy Tube across New York City in this playful FOOH campaign. The oversized glossy pout travels from iconic locations like Washington Square Arch to a neon 'JUICY' sign against the Manhattan skyline, before revealing a banner announcing 'The Juiciest Sale of the Season.' This whimsical floating installation brings Lancôme's cult-favorite lip product to life at architectural scale, creating an eye-catching urban spectacle that celebrates the return of the brand's Friends & Family sale.

Additional Information:

Country: USA
City: New York City
Place: Manhattan, Washington Square Arch, The Metropolitan Museum of Art
Scene: Banner Rollout, Giant Object, Transport, Flying Object
Environment: City

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