Lancôme: Monumental Mascara in Stockholm

Fooh concept details:

A gigantic Lancôme mascara wand stands in the middle of a Stockholm city square, transforming the urban space into a beauty landmark. The oversized black mascara rises from a circular platform branded with the Lancôme name, towering against historic European architecture as pedestrians gather to observe it. This FOOH advertisement dramatically scales up an everyday beauty product, making the typically small cosmetic item the centerpiece of the city landscape.