Lancôme: New York's Juicy Tube Explosion

Fooh concept details:

Thousands of signature Juicy Tubes lip glosses cascade from a towering New York building, creating a spectacular beauty avalanche in Manhattan. The iconic purple and gold tubes tumble through the air, transforming the streetscape into a luxurious beauty wonderland. This striking Lancôme FOOH campaign promotes the grand opening of Idôle House and the exclusive "Lavender Latte" Juicy Tubes shade, turning the city into a canvas for cosmetic artistry that captures the brand's playful sophistication.