Lancôme: Paris Landmarks Embrace Sustainability

Fooh concept details:

A large Lancôme Absolue Longevity jar sits in the Trocadéro fountains with the Eiffel Tower in the background. A golden rail extends from the tower, delivering a refill capsule to the cream container during sunset. This advertisement shows Lancôme's refillable packaging system that reduces waste, compared to buying a new jar. The Paris setting connects with Lancôme's French heritage while showcasing their sustainability efforts through the refill concept. The visuals directly demonstrate how consumers can refill their Absolue Longevity Soft Cream jar "easily and with class" as described in Lancôme's messaging.