Lancôme: The Mascara Fountain of Copenhagen

Fooh concept details:

Lancôme transforms a historic Copenhagen fountain into a magnificent FOOH spectacle by replacing its centerpiece with a giant black mascara wand. The elegant gold Lancôme logo adorns the basin, turning the everyday city landmark into a luxurious beauty statement. Around the fountain's edge, actual Lancôme mascaras are strategically placed, inviting closer inspection from passersby, with some visitors even picking them up for a hands-on experience. This clever FOOH experience seamlessly integrates high-end beauty into urban infrastructure, creating a striking visual that celebrates Lancôme's mascara while drawing curious onlookers to engage with the transformed fountain.