Lancome: A Question Lights Up New York's Skyline

Fooh concept details:

A grid of posters covers the side of a New York building, each frame revealing a piece of a glowing red serum drop and a woman touching her face beneath the words "What if you could choose your age?" The full sequence reveals Lancome's Circle of Longevity MD products against the city skyline. This Lancome FOOH advertisement teases the brand's newest anti-aging line above the rush of city traffic below.