Lancome: Global Beauty Ribbon

Fooh concept details:

Lancome products dominate iconic cities for Black Friday. A giant serum bottle floats above New York as pink gift boxes rain down. In Paris, pink ribbons wrap around a metro train near the Eiffel Tower with boxes tumbling through the air. Shanghai's skyline features a towering Genifique bottle with spiraling ribbons and cascading boxes. This Lancome FOOH ad connects three continents through spectacular beauty moments.