Le BHV Marais: Department Store Grows Enchanted Forest

Fooh concept details:

The iconic BHV Marais department store transforms into a magical woodland in this captivating FOOH campaign. A massive tree appears to grow directly from the historic building's rooftop, with its lush canopy extending into the night sky above Paris. The façade glows in ethereal emerald light as illuminated mushrooms sprout from its walls, while a turquoise holiday wreath reading "Noël en Forêt" adorns the center. This fairytale forest scene turns the urban landmark into an enchanted clearing for Christmas celebrations, where nature seems to have reclaimed the city architecture. Shoppers gather below to witness this magical metamorphosis that brings the wonder of a forest Christmas to the heart of Paris's Marais district.