Le BHV Marais: Storefront Transforms Into 70s Disco

FooH Overview:

Brand: Le BHV Marais
Industry: Retail & Ecommerce
Creator: The Sun Project

Fooh concept details:

Stepping through time, this FOOH Ad showcases Le BHV Marais' innovative storefront installation that brings 70s nostalgia to Parisian streets. The iconic department store entrance features vibrant disco-inspired design elements, complete with dancers performing outside, creating an engaging street-level marketing experience. This 3D production brilliantly merges physical retail with immersive digital aesthetics to promote their special vintage collection available in-store and online, demonstrating how architectural projection can transform conventional retail marketing.

Additional Information:

Country: France
City: Paris
Place: BHV Marais
Scene: Decoration, Overlay, Transition
Environment: City, Shopping Venue

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