Le BHV Marais: Urban Store Meets Golden Fields

Fooh concept details:

An endless looping FOOH video transforms the iconic BHV Marais department store in Paris by surrounding it with a sea of golden flax plants. This creative FOOH promotes the Alliance for European Flax-Linen & Hemp collaboration with the retail landmark, adding a "LOVE" flag to the building's dome that reinforces the natural material's appeal. The seamless digital manipulation creates a surreal urban-rural contrast that highlights flax as the season's featured creative material in this visually striking promotional campaign running until June 8th.