Le Creuset: Setting Sail on the Riviera

Fooh concept details:

A cruise boat shaped like a giant Le Creuset pot in signature teal glides into the sunlit harbor of Collioure, its iconic lid and handle rising above the deck as it docks beside the town's historic tower. The Mediterranean village shimmers in the background as the vessel sails away along the coastline. This Le Creuset FOOH advertisement launches the brand's new Riviera color in style.