Île-de-France Mobilités: Monster Tram Safety Campaign

FooH Overview:

Brand: Île-de-France Mobilités
Industry: Transport
Creator: Vokode

Fooh concept details:

A mythical creature-tram hybrid with turquoise scales and imposing horns glides through Parisian streets, following real tram tracks past residential buildings. This striking Île-de-France Mobilités FOOH ad transforms ordinary public transport into a fantastical beast, delivering a clever safety message: if you'd notice this monster, why not pay attention to real trams? A playful yet powerful reminder for pedestrian vigilance around public transport.

Additional Information:

Country: France
City: Paris
Place: Quartier Olympiades
Scene: Decoration, Substitution
Environment: Public Transport

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