LEC: Mediterranean Cove's Ice Cream Paradise

FooH Overview:

Brand: Lec
Industry: Food, FMCG, Snacks
Creator: Timothee Leang

Fooh concept details:

A massive LEC Vanillove ice cream tub floats as a giant pool float in a stunning Mediterranean cove, surrounded by golden flamingo companions and swimmers in crystal-clear waters. This LEC FOOH ad transforms the pristine bay into a frozen wonderland, asking #WhyResist when maximum temptation meets massive chill.

Additional Information:

Scene: Giant Object
Environment: Beach

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